I don't presume to believe that there is anyone out there waiting for me to post my next post. I don't even pretend that there are that many people interested in reading my old posts. Or that I matter that much to anyone but my family and friends (who won't read my blog because they don't care about what I write about). But I can speak truthfully that, when I began this blog of mine, I had every intention of keeping it fresh and adding content on a regular basis.Believe it or not, I had planned to add a post daily. I thought that I had that much to share and that it would be so easy to spend a little bit of time every day and express my views, thoughts and ideas. But I was mistaken. As it turns out, my posts have been about as frequent as a bar mitzvah invitations for the president of Iran.
I want to say it's because I am focusing on quality not quantity but that would only be part of the answer. Or I could kid myself into thinking that it's because I am too busy but that's not only part of it, too. But the real reason I dropped off so fast is this: my fragile ego.
I wrote posts that I thought were intelligent, insightful, relevant and well researched. I put in what I believed were clever images and even a little humor. In short, I was proud of my efforts and was sure that others would enjoy reading them as much as I had enjoyed writing them. My posts would serve as catalysts for a thoughtful dialog about things like business, marketing, communications or even society.
But that, it turns out, is not the case (or not yet, at least). The painful truth is, I don't know if anyone at all reads what I write. If anyone does, none of them add to it (OK, so a couple of people have). And I think this is the case for many, if not most, blogs; people put them up and they put stuff on them for themselves. Maybe they want to be part of the next, newest, greatest thing. Maybe they hope that their blog will become "hot" like so many (or few) others.
Or maybe they think that it's important to be a voice whether you get heard or not. And I guess that might be the best thing about this medium: it is a forum for any and all who want to make the effort. And I, for one, have reconciled my delusional aspirations with that fact and pledge to make more of an effort and throw my voice on the wind and see if it lands on any ears. Or eyes.
