Amazingly provocative. The big brains of media have gotten together and some exciting, insightful, brilliant thinking has emerged: people will ignore or avoid advertising that isn't relevant. In this case, we are talking about people who watch TV. Of course, I am simplifying this because most normal-brained people couldn't comprehend what it takes, intellectually, to come to such amazing conclusion. But a pack of "industry executives" at the Digital Hollywood conference managed to figure it out.Not surprisingly, "all agreed on the demise of traditional TV ads." And that TiVo, with it's fast-forwarding capabilities "represents a huge problem for traditional TV advertising."
Some other gems:
"... right message in the right content. Google's business was founded on that."
"... "I don't think a brand marketer can establish a deep connection" when the viewer is fast-forwarding.
"... television," is "increasingly delivered digitally."
"... user-generated content is proving much harder to monetize than "premium" or professional content on the Web."
Amazingly, I was able to get all of this intellectual capital from one story covering this obviously monumental conference. Imagine how much wisdom was dispensed over three days...it boggles the mind. Unless you are one of these sharp "industry executives" who are starting to sound more like the ubiquitous guy, as in, "my washing machine's broken...better call the guy." No, my friends, this type of heavy mental lifting is definitely better left to the professionals.
