Here's a crazy idea...

Why not start charging a premium for placement of shitty creative, whether online or offline, traditional or emerging? That way, really good stuff, stuff people enjoy and happily engage with is cheaper (even free?) and easier to place in front of people. And they'll see value in it being there.

On the flip side, lousy stuff — the kind that makes people change channels and leave web sites — would cost a ton and be more difficult to put in front of people. You know, put a little burden on the marketers and advertisers of the world to really think about the consumer (of media, and goods and services) as opposed to just themselves?

For instance, as the creator and owner of Office Space, I'm going to charge Swiffer extra money to show that stupid commercial with a broom sending flowers to a woman at home ...make them pay for the privilege of driving away my hard won viewers.

On the flip side, maybe I'll charge Apple less because their spots keep my viewers interested and actually make a little sense in terms of the content of my show. So, they help me keep my viewers engaged and entertained. How about that?

A Silver Lining

There's an upside to most everything and the current US economic crisis is no different. For instance, for the enterprising web guy, how about registering all the domain names for merged banks. According to this article, this practice is already underway but, given the new happenings every day, it looks like there is still a chance to get ahead of the curve.

Better Than The Tax Incentive?

Surprise, Wal-Mart is back to advertising low prices. It's good to clarify that because everyone was starting to think of the world's biggest retailer as a fashion house. Or some provider of high-end what-ever's. What I thought was interesting, though, was that by shopping and saving at Wal-Mart could save families (or individuals, too, I guess) up to $700 a year. For many, that's more money than they received as part of the governments economic stimulus package. I wonder how far a buck could be stretched if a person's economic stimulus check was spent only at Wal-Mart.

Back From The Dead

Not that anyone every really noticed that I posted to this site. Or that I had been on a nearly year long hiatus (except my friend Chad who actually read this stuff and said he missed it.True, Chad? Or just feeling sorry for me?). But I am going to give it another go and see if I can get a little more traction personally and, perhaps, with others in the wide world of the web.

Granted, this is some what of a shuffling step forward toward my grand ambitions of shouting into the wind and actually being heard but it's a step nonetheless. So off I go. I would welcome any company at all.